Drive Awareness & Registrations for UniPin India
BTL Marketing Approach Across Colleges
A strategic plan to engage college gamers through on-ground BGMI tournaments
Presented by:
Brief & Objective
Brief
Conduct UniPin IP in multiple colleges across India. Each event is a single day gaming extravaganza that attracts local gaming audiences.
Objectives
  • Increase brand awareness
  • Get local gamers to associate UniPin with BGMI
  • Drive platform registrations and brand affinity
Market Research: College Gaming Landscape
Understanding the vast potential within India's college ecosystem is crucial for UniPin's marketing strategy. Our research categorizes colleges by tier and estimates the concentration of BGMI gamers, pinpointing key engagement opportunities.
Tier-1 colleges, located in major metropolitan areas, host the largest concentration of BGMI gamers, representing a prime target for high-impact events.
Proposed Plan of Action

IP Name: Level Up With UniPin
Game
BGMI
Duration
8 hours
Location
Canopy / Classroom in college campus
Event Details
1
Player Setup
Audience brings their mobile phones
2
Tournament Format
64 teams (squads of 4) – Classic Traditional Group Format
3
Coordination
Marshals to coordinate lobbies and scores
WhatsApp or Discord group for room codes and updates
4
Tracking & Rewards
Pre-prepared printed bracket charts displayed at the desk
Winner and runner-up get UniPin vouchers / physical prizes
Engagement Activities
Host
Energetic host (college student or freelancer) that will engage with all footfall via PA system
Between Matches
Audience shoutouts, meme quizzes, BGMI trivia via Emcee
Giveaways
Spot giveaways (keychains, vouchers, merch)
Event Mockup (WIP)
Proposed setup for the UniPin BGMI tournament at college venues
Expected Numbers
400+
Expected Footfall
Total audience attending the event
180+
Expected Participation
Active players in the tournament
12
Expected Winners
Top 3 teams (squads of 4)
Elements Included
Print
  • A3 Vouchers
  • Backdrop banner with UniPin x BGMI graphics
  • Branded table cover
Fabrication
  • Branded Canopy x 1
  • Standees x 4
  • Ambient Lighting
  • Tables & Chairs
Merchandise
  • Keychains (if any)
  • Trophy & Medals (if possible)
Manpower & Logistics
  • Management Team
  • PA system
  • Emcee
  • Photographer / Videographer
Support Required
From Brand
  • Prize Money - UniPin Credits
  • Graphics approvals (social media, standees, winner vouchers)
  • Merchandise (if any & Highly recommended)
From College
  • Dedicated area for the event (Indoor/Outdoor)
  • Permission letter and approvals
  • Volunteers
  • Tables and Chairs
  • Inter and Intra college promotion
  • Electricity and Internet access
Marketing Efforts
Inputs
  • Local Whatsapp Gaming Communities
  • College Whatsapp Community Groups
  • BGMI meme pages
  • On-Ground Announcements
Outputs
  • Reel Coverage via videographer
  • Event shorts (final circles, MVP celebrations)
  • Testimonials
Costing Overview
Grand total: INR 55,000 + GST (inclusive of all elements mentioned above)
Past Event Success
Engagement
High participation rates across previous college events
Brand Recognition
Increased brand awareness among target demographic
Registrations
Significant sign-ups during and after events
Thank You
Ready to Level Up College Gaming with