Drive Awareness & Registrations for UniPin India

BTL Marketing Approach Across Colleges

A strategic plan to engage college gamers through on-ground BGMI tournaments

Presented by:


Brief & Objective

Brief

Conduct UniPin IP in multiple colleges across India. Each event is a single day gaming extravaganza that attracts local gaming audiences.

Objectives

  • Increase brand awareness
  • Get local gamers to associate UniPin with BGMI
  • Drive platform registrations and brand affinity

Market Research: College Gaming Landscape

Understanding the vast potential within India's college ecosystem is crucial for UniPin's marketing strategy. Our research categorizes colleges by tier and estimates the concentration of BGMI gamers, pinpointing key engagement opportunities.

Tier-1 colleges, located in major metropolitan areas, host the largest concentration of BGMI gamers, representing a prime target for high-impact events.

Proposed Plan of Action

Game

BGMI

Duration

8 hours

Location

Canopy / Classroom in college campus

Event Details

1

Player Setup

Audience brings their mobile phones

2

Tournament Format

64 teams (squads of 4) – Classic Traditional Group Format

3

Coordination

Marshals to coordinate lobbies and scores

WhatsApp or Discord group for room codes and updates

4

Tracking & Rewards

Pre-prepared printed bracket charts displayed at the desk

Winner and runner-up get UniPin vouchers / physical prizes

Engagement Activities

Host

Energetic host (college student or freelancer) that will engage with all footfall via PA system

Between Matches

Audience shoutouts, meme quizzes, BGMI trivia via Emcee

Giveaways

Spot giveaways (keychains, vouchers, merch)

Event Mockup (WIP)

Proposed setup for the UniPin BGMI tournament at college venues

Expected Numbers

400+

Expected Footfall

Total audience attending the event

180+

Expected Participation

Active players in the tournament

12

Expected Winners

Top 3 teams (squads of 4)

Elements Included

Print

  • A3 Vouchers
  • Backdrop banner with UniPin x BGMI graphics
  • Branded table cover

Fabrication

  • Branded Canopy x 1
  • Standees x 4
  • Ambient Lighting
  • Tables & Chairs

Merchandise

  • Keychains (if any)
  • Trophy & Medals (if possible)

Manpower & Logistics

  • Management Team
  • PA system
  • Emcee
  • Photographer / Videographer

Support Required

From Brand

  • Prize Money - UniPin Credits
  • Graphics approvals (social media, standees, winner vouchers)
  • Merchandise (if any & Highly recommended)

From College

  • Dedicated area for the event (Indoor/Outdoor)
  • Permission letter and approvals
  • Volunteers
  • Tables and Chairs
  • Inter and Intra college promotion
  • Electricity and Internet access

Marketing Efforts

Inputs

  • Local Whatsapp Gaming Communities
  • College Whatsapp Community Groups
  • BGMI meme pages
  • On-Ground Announcements

Outputs

  • Reel Coverage via videographer
  • Event shorts (final circles, MVP celebrations)
  • Testimonials

Costing Overview

Grand total: INR 55,000 + GST (inclusive of all elements mentioned above)

Past Event Success

Engagement

High participation rates across previous college events

Brand Recognition

Increased brand awareness among target demographic

Registrations

Significant sign-ups during and after events

Thank You

Ready to Level Up College Gaming with